INDUSTRIES WE SERVE
We don't work with everyone. That's the point.
VIA specializes in five high-growth consumer categories. Our focus means you work with advisors who know your regulatory environment, your retail landscape, and your buyers — not generalists.
PET
The U.S. pet industry is booming. We help you capitalize on it.
Americans spend over $150 billion annually on their pets — and the category is growing faster than almost any other consumer sector. European pet brands have strong product quality but face serious hurdles around AAFCO compliance, import requirements, and retail distribution.
$150B+
U.S. pet industry annual spend
What stops European Pet brands from succeeding in the U.S.
THE CHALLENGE
AAFCO & FDA Compliance
Pet food sold in the U.S. must meet AAFCO nutritional standards and FDA regulations. Non-compliant products are refused entry — often without warning.
Retail Access
PetSmart, Petco, and independent pet stores have strict vendor requirements. Without the right introduction, you won't get a meeting.
Amazon & Chewy Strategy
The U.S. pet e-commerce market is dominated by Amazon and Chewy. Without a platform-specific strategy, European brands get buried.
01
Market Research & Validation
We size the U.S. pet market opportunity for your specific category and validate your positioning against domestic and European competitors.
03
Compliance & Operations
We navigate AAFCO compliance, FDA pet food registration, import requirements, and labeling standards — keeping you on shelf.
What we do for Pet brands.
HOW VIA HELPS
02
Entity & Setup
We set up your U.S. entity and import structure to minimize duty exposure for both B2C and B2B pet trade sales.
04
Go-To-Market Strategy
We build your U.S. pet channel strategy: Amazon and Chewy launch, specialty retail (PetSmart, Petco, independents), and DTC.
READY TO EXPAND?
Your U.S. expansion starts with one conversation.
Most of our clients come to us overwhelmed by the complexity of U.S. market entry. They leave our first call with a clear picture of what needs to happen, in what order, and why. That call is free.
✓ No commitment required
✓ 30 minutes, fully confidential
✓ Specific to your brand and industry