U.S. MARKET EXPANSION FOR EUROPEAN BRANDS
Your Gateway to the American Market.
From idea to U.S. market — with the strategy, connections, and guidance you need to succeed.
3–6 Months
Average time to U.S. market
5 Industries
Consumer Goods, F&B, Pet & more
Miami, FL
Based in the U.S., built for European brands
Leadership track record:
MORE NUTRITION (CVC CAPITAL PARTNERS) LANDGUTH HEIMTIERNAHRUNG GLAMIRA RETAIL PARTNERS U.S. EXPANSION NETWORK STRATEGIC ALLIANCES MORE NUTRITION (CVC CAPITAL PARTNERS) LANDGUTH HEIMTIERNAHRUNG GLAMIRA RETAIL PARTNERS U.S. EXPANSION NETWORK STRATEGIC ALLIANCES
Legal & Compliance Uncertainty
Which entity? Which state? FDA regulations? Most founders don't know what they don't know — until it's too late.
Expanding to the U.S. is one of the biggest opportunities — and one of the most complex moves — a European brand can make.
Most international brands underestimate the legal requirements, regulatory landscape, and cultural differences of the American market. Without the right structure and guidance, costly mistakes are almost inevitable.
No Clear U.S. Strategy
A European go-to-market plan doesn't translate. Consumer behavior, retail channels, and pricing are fundamentally different.
THE CHALLENGE
High Cost of Mistakes
Wrong entity, missed compliance, wrong channel — each mistake costs six figures and months of lost time.
A structured path from ambition to U.S. market presence.
HOW IT WORKS
02
Your Custom Plan
We build a tailored U.S. expansion roadmap — legal structure, compliance, go-to-market strategy, and operational setup for your business.
03
Execution & Launch
We work alongside your team through every stage — from entity formation to market launch. Most clients are operational in 3–6 months.
3–6 months average
Every engagement is fully customized. No off-the-shelf packages — because every brand's path to the U.S. is different.
WHAT WE DO
Four pillars of a successful U.S. expansion.
RESEARCH
Market Research & Validation
Understand your market opportunity, know your competition, and validate your strategy before you invest.
LEGAL
Entity & Setup
Choose the right business structure, navigate tax implications, and incorporate in the optimal state.
COMPLIANCE
Compliance & Operations
Navigate FDA regulations, import requirements, and fulfillment complexity — so you can focus on growth.
STRATEGY
Go-To-Market Strategy
Identify the right sales channels — e-commerce, Amazon, retail partnerships — and launch with a clear, executable plan.
Angela Denise Muth
CEO & Founder, VIA
WHO WE ARE
Built from firsthand experience on both sides of the Atlantic.
VIA was founded by Angela Denise Muth after years of leading U.S. market expansion for European companies — and after building and successfully exiting her own CPG brand in the United States. We bridge the gap between European innovation and American operational excellence.
Angela has served as VP Brand U.S. for MORE Nutrition (CVC Capital Partners) and as U.S. Country Manager for Landguth Heimtiernahrung GmbH. Today, VIA brings that execution-level experience directly to growing brands in high-growth consumer categories.
CPG Brand Builder
Entity Setup
U.S. Market Entry
GTM Strategy
Retail Distribution
FDA Compliance
Your U.S. expansion starts with one conversation.
READY TO EXPAND?
Most of our clients come to us overwhelmed by the complexity of U.S. market entry. They leave our first call with a clear picture of what needs to happen, in what order, and why. That call is free.
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No commitment required
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30 minutes, fully confidential
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Specific to your brand and industry