U.S. MARKET ENTRY FOR EUROPEAN BRANDS
From first idea to fully operational in the U.S. — in 3–6 months.
Venture Into America (VIA) guides European consumer brands through every step of U.S. expansion — from entity setup and compliance to go‑to‑market and retail execution. Structured, compliant and tailored to your category.
3–6 Months
Average time to U.S. market readiness
5 Focus Industries
Consumer Goods, Food & Beverage, Pet, Beauty & Wellness, Manufacturing
Miami, Florida
Based in the U.S., built for European brands
Leadership track record:
MORE NUTRITION (CVC CAPITAL PARTNERS) LANDGUTH HEIMTIERNAHRUNG GLAMIRA MORE NUTRITION (CVC CAPITAL PARTNERS) LANDGUTH HEIMTIERNAHRUNG GLAMIRA
THE CHALLENGE
Expanding into the U.S. is one of the biggest growth opportunities for European consumer brands – but also one of the most complex moves you can make.
Most teams underestimate how different the U.S. is from Europe – legally, operationally and commercially. Without a clear U.S. market entry plan, expansion becomes slow, risky and expensive.
Legal & Compliance Uncertainty
Which entity, which state, which licenses? How do FDA, labelling and import rules apply to your products? Without clear answers, every step into the U.S. market feels risky.
No Clear U.S. Market Entry Strategy
A European go‑to‑market plan doesn’t translate 1:1 to the U.S. Wrong channels, partners or pricing can burn budget before you gain any real traction in the U.S. market.
High Cost of U.S. Expansion Mistakes
Choosing the wrong setup, missing compliance steps or entering the U.S. too broadly can delay your launch by months – and damage your brand with retailers and consumers.
A structured path from ambition to U.S. market presence.
HOW IT WORKS
02
Your Custom Plan
We build a tailored U.S. expansion roadmap — legal structure, compliance, go-to-market strategy, and operational setup for your business.
03
Execution & Launch
We work alongside your team through every stage — from entity formation to market launch. Most clients are operational in 3–6 months.
3–6 months average
Every engagement is fully customized. No off-the-shelf packages — because every brand's path to the U.S. is different.
WHAT WE DO
Four pillars of a successful U.S. expansion.
RESEARCH
Market Research & Validation
Understand your market opportunity, know your competition, and validate your strategy before you invest.
LEGAL
Entity & Setup
Choose the right business structure, navigate tax implications, and incorporate in the optimal state.
COMPLIANCE
Compliance & Operations
Navigate FDA regulations, import requirements, and fulfillment complexity — so you can focus on growth.
STRATEGY
Go-To-Market Strategy
Identify the right sales channels — e-commerce, Amazon, retail partnerships — and launch with a clear, executable plan.
Angela Denise Muth
CEO & Founder, VIA
WHO WE ARE
Built from firsthand experience on both sides of the Atlantic.
VIA was founded by Angela Denise Muth after years of leading U.S. market expansion for European companies — and after building and successfully exiting her own CPG brand in the United States. We bridge the gap between European innovation and American operational excellence.
Angela has served as VP Brand U.S. for MORE Nutrition (CVC Capital Partners) and as U.S. Country Manager for Landguth Heimtiernahrung GmbH. Today, VIA brings that execution-level experience directly to growing brands in high-growth consumer categories.
CPG Brand Builder
Entity Setup
U.S. Market Entry
GTM Strategy
Retail Distribution
FDA Compliance
Your U.S. expansion starts with one conversation.
READY TO EXPAND?
Most of our clients come to us overwhelmed by the complexity of U.S. market entry. They leave our first call with a clear picture of what needs to happen, in what order, and why. That call is free.
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No commitment required
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30 minutes, fully confidential
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Specific to your brand and industry