INDUSTRIES WE SERVE
We don't work with everyone. That's the point.
VIA specializes in five high-growth consumer categories. Our focus means you work with advisors who know your regulatory environment, your retail landscape, and your buyers — not generalists.
Clean beauty, compliance, and
channel strategy — done right.
BEAUTY & WELLNESS
$625B
U.S. beauty & wellness market
The U.S. beauty and wellness market rewards brands that understand the American consumer —
but FDA cosmetics regulations, MoCRA registration, and platform-specific requirements on Amazon
and Sephora demand expert navigation.
THE CHALLENGE
What stops European Beauty & Wellness brands from succeeding in the U.S.
MoCRA Registration
The Modernization of Cosmetics Regulation Act requires facility registration and product listing. Non-compliant brands risk immediate import refusal at U.S. ports.
Clean Beauty Standards
U.S. retailers like Sephora and Ulta have ingredient standards that go beyond Federal law. What is compliant in Europe may be excluded by major American retail partners.
Channel Complexity
DTC, Amazon Beauty, specialty retail, and department stores each operate with vastly different margins, compliance needs, and customer expectations.
What we do for Beauty & Wellness brands.
HOW VIA HELPS
Your U.S. expansion starts with one conversation.
READY TO EXPAND?
Most of our clients come to us overwhelmed by the complexity of U.S. market entry. They leave our first call with a clear picture of what needs to happen, in what order, and why. That call is free.
✓
No commitment required
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30 minutes, fully confidential
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Specific to your brand and industry