INDUSTRIES WE SERVE
We don't work with everyone. That's the point.
VIA specializes in five high-growth consumer categories. Our focus means you work with advisors who know your regulatory environment, your retail landscape, and your buyers — not generalists.
FOOD & BEVERAGE
Navigating one of the most regulated markets in the world.
The U.S. food market exceeds $1.5 trillion annually — but FDA regulations, labeling requirements, FSMA compliance, and import procedures make it one of the most complex markets to enter. One labeling error can mean import refusal. We eliminate that risk.
$1.5T
U.S. food & beverage market annual size
THE CHALLENGE
Navigating U.S. Regulatory Complexity
The U.S. food & beverage market is one of the most strictly regulated in the world. For European brands, compliance isn't just a legal hurdle—it's a critical component of market survival.
FDA Compliance
Facility registration, FSMA compliance, and Prior Notice requirements. One missed step and your shipment is detained at port—costing precious time and revenue.
Labeling Requirements
Nutrition Facts format, allergen declarations, and health claims. U.S. labeling rules are exhaustive. Most European packaging requires a complete strategic redesign.
Import & Cold Chain
Coordinating with customs brokers, managing temperature requirements, and navigating port inspections requires deep-rooted local expertise and relationships.
HOW VIA HELPS
What we do for Food & Beverage brands.
01 — Market Research & Validation
We validate U.S. consumer demand for your product, benchmark against existing players, and identify whether DTC, foodservice, or retail is the right first channel.
02 — Entity & Setup
We establish your U.S. entity in the optimal state, set up your EIN and banking, and structure your operation to minimize tax exposure.
03 — Compliance & Operations
We handle FDA facility registration, FSMA compliance, full labeling review, Prior Notice setup, and import broker coordination so your product clears customs cleanly.
04 — Go-To-Market Strategy
We build your channel strategy — retail, regional grocery, Amazon, or DTC — with realistic timelines and elite distributor introductions specifically for the U.S. market.
READY TO EXPAND?
Your U.S. expansion starts with one conversation.
Most of our clients come to us overwhelmed by the complexity of U.S. market entry. They leave our first call with a clear picture of what needs to happen, in what order, and why. That call is free.
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No commitment required
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30 minutes, fully confidential
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Specific to your brand and industry