About VIA — U.S. Market Entry Experts for European Brands
We've been in your shoes. That's why we built VIA.
Our mission is simple: to make your U.S. expansion structured, compliant, and successful.
Angela Denise Muth
CEO & Founder, VIA
VIA is not a traditional consulting firm. We're operators who have built brands, navigated regulatory hurdles, and established businesses in the U.S. — and now we help others do the same.
We bridge the strategic and cultural gap between European innovation and American market scale, providing the execution-level guidance needed to avoid costly entry errors.
WHO WE ARE
Built from firsthand experience on both sides of the Atlantic.
Angela started her career in Europe leading commercial strategy and brand execution for global consumer brands. After relocating from Germany to the U.S. in 2016, she built and successfully exited her own CPG brand.
She has since spearheaded U.S. growth as VP Brand U.S. for MORE Nutrition (CVC Capital Partners), served as COO for Glamira, and acted as U.S. Country Manager for Landguth Heimtiernahrung GmbH. She offers an operator-driven perspective on global scaling, bridging the divide between innovation and market impact.
CPG Brand Builder
U.S. Market Entry
Retail Distribution
FDA Compliance
Entity Setup
Go-To-Market Strategy
Why companies choose VIA
OUR ADVANTAGES
Industry-Specific
We only work in 5 consumer categories. Deep beats broad.
Operator Experience
Our team has built and run U.S. businesses, not just advised on them.
Fully Customized
No packages. No templates. Every plan is built for your brand.
End-to-End
From market research to first U.S. revenue — fully guided.
U.S.-Based
On the ground in Miami, Florida with active U.S. networks and relationships.
Clear Communication
We translate American complexity into decisions. No consultant-speak.
READY TO EXPAND?
Your U.S. expansion starts with one conversation.
Most of our clients come to us overwhelmed by the complexity of U.S. market entry. They leave our first call with a clear picture of what needs to happen, in what order, and why. That call is free.
✓ No commitment required
✓ 30 minutes, fully confidential
✓ Specific to your brand and industry