Insights & Resources

Expert insights, guides, and resources to help you succeed in the U.S. market

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Market Entry

Complete Guide to U.S. Market Entry for International Companies

Everything you need to know about expanding your business into the United States, from legal requirements to cultural considerations.

Angela Denise Muth
10/15/2025
12 min read
LegalComplianceStrategy

Latest Insights

Stay updated with the latest trends, regulations, and strategies for U.S. market expansion.

Compliance

FDA Compliance: 5 Critical Steps for Food & Beverage Companies

Navigate FDA regulations with confidence. Learn the essential steps every international food company must take.

Angela Denise Muth
8 min read
FDAFood & Beverage
Partnerships

How International Brands Can Secure U.S. Retail Partnerships

Getting a retail buyer in the U.S. to notice your brand requires more than a great product. Learn what retailers evaluate first and how to become retail-ready.

Angela Denise Muth
16 min read
RetailSales
Finance

U.S. Tax Considerations for International Businesses

Understanding federal and state tax obligations when establishing operations in the United States.

Janani Kumar
15 min read
TaxFinance
Marketing

Why Cultural Adaptation Is Essential When Entering the U.S. Market

Many international brands assume that translating their content is enough to succeed in the U.S. It isn't. Learn why cultural fluency shapes everything from messaging to pricing.

Janani Kumar
14 min read
MarketingCulture
Market Entry

Expanding to the USA from Germany [Comprehensive Guide]

Expanding your German business to the United States? This comprehensive guide breaks down the critical differences between German and US markets, from legal frameworks to business culture.

Angela Denise Muth
18 min read
GermanyLegal
Market Entry

Expanding to the USA from United Kingdom [Comprehensive Guide]

Expanding your UK business to the United States? This comprehensive guide breaks down the critical differences between UK and US markets, from legal frameworks to business culture.

Angela Denise Muth
18 min read
United KingdomLegal
Market Entry

Expanding to the USA from France [Comprehensive Guide]

Expanding your French business to the United States? This comprehensive guide breaks down the critical differences between French and US markets, from legal frameworks to business culture.

Angela Denise Muth
18 min read
FranceLegal
Market Entry

Expanding to the USA from Italy [Comprehensive Guide]

Expanding your Italian business to the United States? This comprehensive guide breaks down the critical differences between Italian and US markets, from legal frameworks to business culture.

Angela Denise Muth
18 min read
ItalyLegal
Market Entry

Expanding to the USA from Netherlands [Comprehensive Guide]

Expanding your Dutch business to the United States? This comprehensive guide breaks down the critical differences between Dutch and US markets, from legal frameworks to business culture.

Angela Denise Muth
18 min read
NetherlandsLegal
Market Entry

Expanding to the USA from Switzerland [Comprehensive Guide]

Expanding your Swiss business to the United States? This comprehensive guide breaks down the critical differences between Swiss and US markets, from legal frameworks to business culture.

Angela Denise Muth
18 min read
SwitzerlandLegal
Market Entry

Expanding to the USA from Austria [Comprehensive Guide]

Expanding your Austrian business to the United States? This comprehensive guide breaks down the critical differences between Austrian and US markets, from legal frameworks to business culture.

Angela Denise Muth
18 min read
AustriaLegal
Market Entry

Expanding to the USA from Belgium [Comprehensive Guide]

Expanding your Belgian business to the United States? This comprehensive guide breaks down the critical differences between Belgian and US markets, from legal frameworks to business culture.

Angela Denise Muth
18 min read
BelgiumLegal
Market Entry

Expanding to the USA from Israel [Comprehensive Guide]

Expanding your Israeli business to the United States? This comprehensive guide breaks down the critical differences between Israeli and US markets, from legal frameworks to business culture.

Janani Kumar
18 min read
IsraelLegal
Market Entry

Expanding to the USA from India [Comprehensive Guide]

Expanding your Indian business to the United States? This comprehensive guide breaks down the critical differences between Indian and US markets, from legal frameworks to business culture.

Janani Kumar
20 min read
IndiaLegal
Market Entry

Expanding to the USA from Romania [Comprehensive Guide]

Expanding your Romanian business to the United States? This comprehensive guide breaks down the critical differences between Romanian and US markets, from legal frameworks to business culture.

Angela Denise Muth
18 min read
RomaniaLegal
Market Entry

7 Key Benefits of U.S. Expansion for Global Companies

Discover the compelling advantages of entering the U.S. market, from access to the world's largest consumer market to enhanced brand credibility and strategic supply chain advantages.

VIA Team
15 min read
Market EntryStrategy
Market Entry

What Is US Market Entry and Why It Matters

Understanding US market entry is crucial for international companies. Learn about entry strategies, legal requirements, compliance challenges, and common mistakes to avoid when expanding to America.

VIA Team
12 min read
Market EntryStrategy
Finance

7 Key Funding Options for US Expansion Success

Discover the essential funding strategies for US expansion, from self-funding and venture capital to government grants and fintech solutions. Learn how to secure the right financial backing for your American market entry.

VIA Team
14 min read
FinanceFunding
Legal

Legal Requirements List: What International Brands Must Know Before Entering the U.S. Market

Navigate the complex web of federal, state, and local regulations when expanding to the U.S. Learn about business registration, product compliance, licensing, intellectual property, and ongoing compliance management.

VIA Team
20 min read
LegalCompliance
Strategy

Why Build a U.S. Brand: The Strategic Advantages of American Market Presence

Discover why building genuine U.S. brand presence creates transformative advantages over simply selling products. Learn about market credibility, premium positioning, operational efficiency, and long-term value creation.

VIA Team
16 min read
Brand BuildingStrategy
Partnerships

Benefits of Local Partnerships: How Strategic Alliances Accelerate U.S. Market Success

Learn how strategic local partnerships compress timelines, reduce mistakes, and unlock opportunities for international brands entering the U.S. market. Discover distribution, marketing, manufacturing, and technology partnership strategies.

VIA Team
18 min read
PartnershipsStrategy
Legal

Why Form U.S. Subsidiaries: Strategic and Legal Advantages for International Brands

International companies expanding to the U.S. market face a fundamental decision: operate as a foreign entity or establish a U.S. subsidiary. Learn why forming a U.S. subsidiary early creates strategic, operational, and legal advantages including liability protection, tax optimization, and market credibility.

VIA Team
20 min read
LegalEntity Formation
Strategy

Role of Human Partnership: Why People Are Your Most Important Market Entry Asset

Technology platforms and financial capital matter, but the most critical factor for U.S. market entry success is fundamentally human: the quality of partnerships and relationships you build. Learn why human relationships matter more than process and how to build long-term partnerships that drive sustainable market success.

VIA Team
18 min read
StrategyPartnerships
Market Entry

Benefits of U.S. Market Entry: Why America Remains the World's Most Attractive Market

The United States market represents the largest and most attractive commercial opportunity in the world. With over $28 trillion in GDP and 335 million consumers, America offers international companies growth potential unmatched by any other single market. Learn about strategic advantages that extend far beyond revenue opportunity.

VIA Team
16 min read
Market EntryStrategy
Market Entry

Role of Onboarding in U.S. Expansion: How Structured Launch Processes Determine Market Success

International brands often focus intensely on pre-launch activities, then launch and immediately encounter reality's complexity. Structured onboarding—the systematic process of transitioning from launch preparation to operational execution—determines whether your U.S. market entry succeeds or stumbles. Learn how to achieve operational stability faster.

VIA Team
19 min read
Market EntryOperations

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