European consumer goods brand U.S. market entry
We don't work with everyone. That's the point.
VIA specializes in five high-growth consumer categories. Our focus means you work with advisors who know your regulatory environment, your retail landscape, and your buyers — not generalists.
CONSUMER GOODS
Built for brands competing on American shelves.
The U.S. consumer goods market rewards brands that understand the American buyer. That means localized packaging, the right retail channel strategy, and operational infrastructure that can keep up with retailer demands. We've done this before — for brands in your category, at your stage.
$5.7T
U.S. consumer goods market size
THE CHALLENGE
What stops European Consumer Goods brands from succeeding in the U.S.
Retailer Requirements
U.S. retailers have strict vendor compliance guides — routing, EDI, pallet specs, chargebacks. Missing requirements costs margin before you've even sold one unit.
Product Liability & Compliance
CPSC standards, Prop 65 warnings, third-party testing requirements — each adds cost and complexity that most European brands don't anticipate.
Distribution Infrastructure
Without a U.S. 3PL and established broker network, getting product to retail shelves consistently is nearly impossible at launch.
HOW VIA HELPS
What we do for Consumer Goods brands.
01
Market Research & Validation
We validate U.S. demand for your specific product category, map the retail and DTC landscape, and identify the exact channels and buyers you should target first.
02
Entity & Setup
We set up the right U.S. legal entity — typically a Delaware C-Corp or LLC — with the tax structure, banking, and registered agent you need to operate commercially.
03
Compliance & Operations
We map your full compliance requirements — CPSC, Prop 65, product liability insurance, and retail vendor compliance — and build the operational setup to meet them.
04
Go-To-Market Strategy
We build your U.S. channel strategy — DTC via Shopify, Amazon launch, and retail buyer approach — with a 90-day plan and the right broker or sales rep introductions.
READY TO EXPAND?
Your U.S. expansion starts with one conversation.
Most of our clients come to us overwhelmed by the complexity of U.S. market entry. They leave our first call with a clear picture of what needs to happen, in what order, and why. That call is free.
✓ No commitment required
✓ 30 minutes, fully confidential
✓ Specific to your brand and industry